Describing the dynamics of attention to TV commercials: A hierarchical Bayes analysis of the time to zap an ad

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Describing the dynamics of attention to TV commercials: A hierarchical Bayes analysis of the time to zap an ad

TitleDescribing the dynamics of attention to TV commercials: A hierarchical Bayes analysis of the time to zap an ad
Publication TypeJournal Article
AuthorsGustafson, P, Siddarth, S